The concept for this wine brand was to position it as more of a "party" beverage rather than a traditional wine. Unlike conventional wine branding, which often highlights the heritage, geography, and personality of the vineyard or winemaker with a sophisticated and elegant image, this brand aims to be a fun and lively choice for social gatherings.

The branding features vibrant and energetic colors that appeal to a younger audience and make a striking impression both in advertisements and on store shelves. The illustration of the wine glass is designed to convey a sense of fun and liveliness.